As part of ONE.org‘s on-going campaign to boost interest and investment in agriculture, especially targeting African youth and women dubbed “Do Agric, It Pays”, the organization has launched an unprecedented musical collaboration featuring 19 of some of the top African artists from around the continent, culminating in a song titled Cocoa Na Chocolate.
Kenya’s own Juliani, Victoria Kimani and Liz Ogumbo went down to Johannesburg, South Africa and teamed up with this impressive Pan-African lineup: AY and Diamond (TZ); Dbanj, Femi Kuti, Omawumi, Kunle Ayo and Dontom (Nigeria); Fally Ipupa (DRC); Wax Dey (Cameroon); Tiken Jah Fakoly (Cote d’Ivoire), Judith Sephuma and Vusi Nova (SA); Rachid Taha (Algeria),Bufallo Souljah (Zimbabwe), Dama Do Bling (Mozambique); and Nancy G (Swaziland). The track was produced by Cobhams Asuquo and DeeVee of DB Records while the music video, set for release on April 3 via MTV, Channel O, Trace, Soundcity and CFI, comes courtesy of Dbanj’s Godfather Productions.
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All you have to do to get your hands on Cocoa Na Chocolate for free is hop over to ONE.org and sign their petition calling on African leaders to invest agriculture and support smallholder farmers, especially women.
Summarizing how the collaboration ties in with the Do Agric campaign, Dr. Sipho S. Moyo, ONE.org Africa Executive Director, said: “These brilliant artists are role models who connect with African youths. Their voices, in support of African agriculture, are sending a powerful message to the young generation: it’s time for African leaders to scale up public investments in agriculture and ensure policy interventions are targeted to benefit smalholder farmers who provide 80% of the food we eat on the continent
According to the UN-FAO, agricultural growth is 11 times more effective at reducing poverty than growth in other sectors like mining and utilities. Do Agric is a continent-wide push to appeal to African governments to commit to spending at least 10% of national budgets on effective agriculture investments—a commitment they originally made in Maputo in 2003—and to do so through transparent and accountable budgets. We are indeed proud and greatly privileged to be partnering with such an inspiring group of individuals to spread the message that not only can Africa feed itself, but it can help to feed the world.”
THE BOTTOM LINE
The Do Agric campaign’s decision to use influencers that resonate with the youth to spread the message that agri-business should be taken seriously can only be made stronger if governments also take the initiative to support it, especially at small scale levels. Do your part and sign the petition.