Riding on the massive success of Coke Studio @MTV in India and Pakistan, the guys at Coca-Cola in conjunction with a bunch of broadcasters are set to premiere a brand new live music series called Coke Studio Africa. The format of this series is basically the same as its Indian and Pakistani counterparts – prominent artists from all over the African continent will converge in a studio set up for a unique live musical experience. This will involve collaborations between artists from very different genres to try and give a new flavour to their already popular tracks.
The Season 1 promo video reveals that we will be seeing quite a number of familiar faces in the artist line-up including Lady Karun (who released her album recently), Octopizzo, Bamboo, Blinky Bill from Just A Band and a host of many other African heavyweights. Coke Studio Africa will air its first episode next Saturday on NTV at 8PM with a repeat on QTV at 9PM.
This is one of the more exciting series of this year’s August-October TV series premiere deluge. This sort of content (live music with a twist, artists covering other artists’ songs etc.) has been seriously lacking on TV and on the web, at least on the Kenyan side of things. It is also interesting to note that the show will share its time slot with the Saturday gala show episodes of Tusker Project Fame 6 at some point. The Project Fame franchise’s East African version has really been waning over the years. Perhaps the entry of Coke Studio Africa will give the Project Fame producers an incentive to turn it up a notch and provide some REAL competition in this impending battle of the brands (and beverages) and between new unknown artistes versus well established artistes all performing live. All the better for audiences, who definitely deserve quality programming on their TV screens!